Before you risk getting stuck in a position that doesn’t fulfill your creative soul, complete these crucial steps to establish whether this is truly the job for you: set goals and ask questions.
For many, the about page is an afterthought, something they think they need to have because everyone else has one. For some, the about page is seemingly worthless (the client is hiring you for your work, not your background, right?).
The thing is, your about page is so important to potential customers! So much so that it’s one of the most visited destinations on any website.
So, if your about page is anything but lead conversion friendly, don’t worry. Let’s walk through a few key elements of a successful designer’s about page.
Here's the thing: there's so much content out there on the Internet now, but not much of it is targeted to the right audience and even less has a content marketing plan behind it.
If you're looking to stop the floundering, then you've come to the right place. To begin marketing successfully, you need a strategy, point blank.
Fortunately, it's not as difficult as it sounds, and I'm here to help you create your own marketing plan for your content strategy. To get started, here's the four most important elements you need for your plan to be successful.
Whether you’ve been a designer for over ten years or you're a recent graduate, staying on top of design trends is the difference between creating a leading innovation and becoming old school (and not in the cool way!).
With so many freelancers and design studios competing for many of the same clients, having a style that follows current trends may be the only difference between winning and losing a client.
Have you ever walked into a room and said “alright, what are we doing today?” and have everyone look back at you with a blank stare? That’s kind of what maintaining content marketing without a strategy feels like. Not great, right?
A content strategy, at it’s essence, is a road map for you to follow as you develop content for your brand. It ensures that all content is published consistently, on time, on brand, to the right people, and targeted to the right audience. A great plan also establishes goals for you to meet throughout the year.
Let’s be honest here: your website is awesome. How could it not be? That’s what you do. It looks really awesome, flows smoothly through the user experience, and tells a story about your company that draws new clients in. Yet, the one thing you’re missing is a kick ass blog.
Blogging is an important way to show off your value to potential clients. With it, you attract new customers by creating educational and engaging content that benefits your readers. Essentially, if you’re helping people find solutions to their challenges, you’re sure to be successful.
As a digital marketer, it's not easy to sit back and reflect upon what I already know. This is because I'm constantly striving to keep up on the latest news and trends as they relate to marketing, as any other successful marketer does to stay on top of the game. However, once I forced myself to sit down and do a brain dump, it all came out much easier than expected.
Here's a few of the best digital marketing practices I've learned and put into practice over the past couple of years.