Finding just the right topic for your content on a tight deadline when you’ve got writer’s block is difficult. Just searching for an idea can feel overwhelming. Before you know it, you’ve spent your three hours allotted to content to creation stuck in a Pinterest trap of doom and a blank page still sits in front of you. That’s where these tips come in handy.
Your holiday sales won’t last forever. But that doesn’t necessarily have to be the case. While it’s difficult to keep up Q4’s level of sales for an entire year or more, there are ways you can turn your newfound holiday shoppers into loyal customers. It just takes a little bit of strategy and dedication.
The key to making your website entertaining, educational, and engaging to read lies in incorporating just the right amount of brand personality to make it interesting. No matter who you’re writing to - whether it’s the CEO of a major corporation or a blue-collar warehouse employee - we’re all human and we want to be spoken to that way.
Whether you’re looking to increase website traffic, improve your lead generation, or simply provide value to potential customers, a content strategy is the best way to make sure all your efforts works toward a specific goal. So, these are the steps you can take to get everything ready for 2019.
You may think you’re a good writer - but believe it or not, writing for the web is a whole different beast than writing for print. Whether you’re keeping up with your business blog or updating the copy on your website, toss out those lessons from English class and keep these 7 rules in mind.
One woman, an investment consultant, explained she was completely out of ideas. She knew her biz like the back of her hand, but even the idea of marketing herself exhausted her.
"The one thing I don't know how to sell is myself," she explained to the group of women surrounding her. Everyone nodded in agreement.
She's not the only one. I've found many of the women I've talked to are overwhelmed with the idea of marketing themselves. With so many options - and more coming out seemingly every day - it's difficult not to feel exasperated.
Logging into your Google Analytics account for the first time can be a little bit daunting. Unless you have previous experience with analytics platforms, you might not be sure where to look or even what to look for.
Trust me, I get it. When I opened my dashboard for the first time, I felt overwhelmed, light-headed, and completely confused. I knew there was tons of data here, right at my fingertips, but I wasn't sure what to look for, what it meant, or what to do with it.
Here's the thing: there's so much content out there on the Internet now, but not much of it is targeted to the right audience and even less has a content marketing plan behind it.
If you're looking to stop the floundering, then you've come to the right place. To begin marketing successfully, you need a strategy, point blank.
Fortunately, it's not as difficult as it sounds, and I'm here to help you create your own marketing plan for your content strategy. To get started, here's the four most important elements you need for your plan to be successful.
Have you ever walked into a room and said “alright, what are we doing today?” and have everyone look back at you with a blank stare? That’s kind of what maintaining content marketing without a strategy feels like. Not great, right?
A content strategy, at it’s essence, is a road map for you to follow as you develop content for your brand. It ensures that all content is published consistently, on time, on brand, to the right people, and targeted to the right audience. A great plan also establishes goals for you to meet throughout the year.
Let’s be honest here: your website is awesome. How could it not be? That’s what you do. It looks really awesome, flows smoothly through the user experience, and tells a story about your company that draws new clients in. Yet, the one thing you’re missing is a kick ass blog.
Blogging is an important way to show off your value to potential clients. With it, you attract new customers by creating educational and engaging content that benefits your readers. Essentially, if you’re helping people find solutions to their challenges, you’re sure to be successful.
Getting to the point where you can solely work on design projects you care about requires strategic content marketing