Creating a Brand Personality Your Customers Resonate With

Creating a Brand Personality Your Customers Resonate With

Having a brand without personality is like finding a shell on the beach. Sure, it's beautiful and you might want to look at it for a while - maybe even take it home - but, there's no living, breathing thing inside of it. Compare that to the experience of finding a shell with a hermit crab living inside of it, and suddenly you have a completely different experience.

As a business owner, you have all the power in deciding what your brand's personality looks like. While it can seem like an overwhelming responsibility at first, with the right strategy and tools in hand, it can turn into an exciting opportunity.

Discovering Your "Why" As a Creative Entrepreneur

Discovering Your "Why" As a Creative Entrepreneur

Creative entrepreneurs are particularly passionate about the work we do. Because it often comes from our hearts, we're keen on using our skills and talents to improve what we envision the world to be. But what if we're not sure what that looks like? What if you don't know why you do what you do?

I hate to break it to you, but being a creative entrepreneur without understanding your "why" statement is going to keep you both from doing your best work and getting the best customers.

If you truly want your ideal customer to connect with you and the story you have to tell about your brand, you need to have a basic understanding of why you do what you do. The basic process includes asking the right questions, writing down your thoughts and drafting a simple and clear "why" statement.

How to Get Past The Fear of Self Promotion

How to Get Past The Fear of Self Promotion

When you're in that place of self-doubt and fear, it can feel impossible to see through to the other side of it. It can be hard to understand that no one's going to find out you're a fake -  because you're not.

As women business owners, it can be hard to "brag" about who we are and what we do for our customers. One could argue that the way we've been brought up in society has told us not to make a big deal or draw too much attention to ourselves.

So, when someone asks us what we do, how can we overcome that often staggering fear of self-promotion and confidently say, "yes, this is who I am!" 

Using the Power of Story to Stand Out

Using the Power of Story to Stand Out

Before I started my freelance marketing and branding business, I knew I wanted to start something.

There was a period of time in high school when people would ask me, "what do you want to do with your life?" and I would answer with, "be a CEO." Their faces would light up and they would follow up with, "oh, how incredible! Of what company?"

I would shrug, "I don't know, I just want to be a boss." 

Since then, I've come up with more business ideas than I can keep track of. For each and every one of my many ideas, one thought always came to me: "What makes this idea so different from all the other companies out there doing exactly the same thing?" 

5 Ways to Break Free from the Comparison Trap

5 Ways to Break Free from the Comparison Trap

Raise your hand if this sounds familiar:

You pull out your phone and tap the bright Instagram icon with the goal of checking your notifications and seeing what's going on outside your own little bubble. You see you have three new followers, 11 new likes, and two comments.

Feeling pretty good about your updates, you respond to the comments and commence scrolling through the feed. As you scroll, perfectly edited photo after photo filter their way past your vision with hearts popping up momentarily as you double-tap each one.

20 minutes later, you blink and look up. You realize you haven't moved since you got your phone out of your pocket almost half an hour ago and you feel like shit. 

8 Things Every Designer Should Have on Their About Page

8 Things Every Designer Should Have on Their About Page

For many, the about page is an afterthought, something they think they need to have because everyone else has one. For some, the about page is seemingly worthless (the client is hiring you for your work, not your background, right?).

The thing is, your about page is so important to potential customers! So much so that it’s one of the most visited destinations on any website.

So, if your about page is anything but lead conversion friendly, don’t worry. Let’s walk through a few key elements of a successful designer’s about page.

4 Key Elements for a Successful Content Marketing Plan

4 Key Elements for a Successful Content Marketing Plan

Here's the thing: there's so much content out there on the Internet now, but not much of it is targeted to the right audience and even less has a content marketing plan behind it. 

If you're looking to stop the floundering, then you've come to the right place. To begin marketing successfully, you need a strategy, point blank.

Fortunately, it's not as difficult as it sounds, and I'm here to help you create your own marketing plan for your content strategy. To get started, here's the four most important elements you need for your plan to be successful.