discovering your brand story

Your brand isn't just your logo - it's what people think of you when you're not in the room.

Establishing your brand story can sometimes feel a little bit like an awkward conversation with a stranger. As you sit down to think about who you are and what you'd like to accomplish as a business, it's easy to get overwhelmed and lost in the abstract question that is, "who the hell am I?"

All this is to say that coming up with your brand story is not easy. You have to dig deep into who you are, what you want to become, and how you want people to portray you every time they interact with you.

I help creative woman-owned businesses find their voice, tell their story, and create a brand strategy that truly connects with potential customers.


mini brand strategy


Whether you're starting a small-to-medium-sized biz or you're simply freelancing under your own name, your brand comes down to figuring out your goals, your dreams, your passions, and your vision for how you intend to make the world a better place.

The mini brand strategy will cover the basics of your brand strategy including the overall vision, mission, voice, and the overall story that goes into who your biz is and how you stand out from your competitors.

This is great for those who are just launching a new brand and need a good place to start at a great value.


  • A completed editable Google Doc and PDF file format of your brand strategy which will include:

    • Brand identity foundation and fundamentals

    • Buyer persona development

    • Brand script & summary

complete brand strategy


What makes your business stand out is your story and the unique life experiences that you can bring to the table.

The complete brand strategy includes a comprehensive analysis of your brand story including everything in the mini strategy plus an outline of communication channels and an in-depth analysis of both your brand and your competitors' strengths and weaknesses.

You will also come away with a specific idea of what success looks like for you and your biz with this brand.

This is great for those who are either just launching a new brand and want to get everything nailed down at the beginning or are looking to re-brand their existing biz.


  • A completed editable Google Doc and PDF file format of your brand strategy which will include:

    • Brand identity foundation and fundamentals

    • Buyer persona development

    • Brand script & summary

    • Communication channels

    • SWOT analysis

    • Competitor analysis



  • Brand identity foundation and fundamentals: This includes the brand voice, value proposition, core values, vision statement, mission statement, and positioning

  • Buyer persona development: Development of an ideal buyer persona for your brand (3 included, characters may be added for additional fee)

  • Brand script: We follow the StoryBrand methodology to craft a clear, strategic message your customers resonate with

  • Communication Channels: This is an outline of how you're going to communicate your message

  • SWOT analysis: This is an analysis of your brand's current strengths, weaknesses, obstacles, and threats

  • Competitor analysis: This is an analysis of what your competitors are doing and how your brand story will differentiate yourself from them


optional add-ons

No matter which package you decide to go with, you can add on to it to make it fit your needs perfectly:

  • *Brand embodiment through identity design (i.e. logo, colors, website, biz cards, etc.)

  • New name brainstorm + setup (domain, email, etc.)


the process

step 1

After you've decided to work with me, we'll have your free 30-minute consultation. There, I'll learn all about your biz and what you're trying to accomplish to make sure we're the right fit for each other. If so, we'll go over the paperwork and get started!

step 2

Once all the t's are crossed and the i's are dotted, we'll have a kick-off call to cover what your ultimate goals are, what you're comfortable with, and what you'd like to convey. 

step 3

After our kick-off call, I'll begin working on laying the foundation for the strategy by coming up with names (if applicable) and brainstorming the mission, vision, value proposition, and positioning portion of the brand strategy.

step 4

Once that's complete, I will start putting together the strategy and schedule weekly check-ins with you so you know exactly where we're at in the process at any given point.


schedule your free 30-minute consultation

Not sure which service best suits your needs or want to find out more first? Fill out this form and I'll reach out within 24 business hours to schedule a time for us to meet. We'll chat about your goals and find out how I can best help you meet them!

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“Ashley has been fabulous to work with! She listens to requirements and has a very fast and efficient turn-around on her projects. She is open to feedback and is extremely friendly and professional. I would certainly recommend Ashley to others.”
— Wendy A., Website Designer
“As a total novice to social media and content marketing, Ashley took nothing for granted and walked me through the basics step-by-step. I will use her services again, and recommend her to anyone else trying to start up a small business!”
— Jonathan W., Life Coach