Everything from client bias to raising capital has proven a difficult landscape for female entrepreneurs, but that doesn’t mean we’re anywhere near backing down. Instead, we’re rising up and taking names for ourselves, changing history and the market as we go. Here are a few things you can do to push yourself, your business, and female entrepreneurs as a whole to the next level in 2019 and beyond.
Your holiday sales won’t last forever. But that doesn’t necessarily have to be the case. While it’s difficult to keep up Q4’s level of sales for an entire year or more, there are ways you can turn your newfound holiday shoppers into loyal customers. It just takes a little bit of strategy and dedication.
Deciding to niche your creative business can be scary and anxiety-inducing. As you're going through the process, you may have thoughts running through your head such as, "you're limiting yourself," and "no one in this industry needs that." But, believe it or not, niching down is actually a great way to find more clients and grow your business.
One woman, an investment consultant, explained she was completely out of ideas. She knew her biz like the back of her hand, but even the idea of marketing herself exhausted her.
"The one thing I don't know how to sell is myself," she explained to the group of women surrounding her. Everyone nodded in agreement.
She's not the only one. I've found many of the women I've talked to are overwhelmed with the idea of marketing themselves. With so many options - and more coming out seemingly every day - it's difficult not to feel exasperated.
As powerful and amazing as social media can be, there's one primary issue it presents. Instagram, and platforms like it, takes away the context of the situation and offers an impossibly perfect perspective on others' lives.
As the pressure to present yourself in the best light grows with the number of followers, how can you be sure to stay true to yourself on a platform that values perfection?
Logging into your Google Analytics account for the first time can be a little bit daunting. Unless you have previous experience with analytics platforms, you might not be sure where to look or even what to look for.
Trust me, I get it. When I opened my dashboard for the first time, I felt overwhelmed, light-headed, and completely confused. I knew there was tons of data here, right at my fingertips, but I wasn't sure what to look for, what it meant, or what to do with it.
Your values make up who you are and what you're working to achieve while you're on this planet. They guide you through your decisions and act as a sort of barrier to make sure the work you do makes the kind of impact you want to see in the world.
If they aren't well-defined, it's impossible to find clarity in the decisions you make. You may find yourself working with the wrong clients, selling the wrong products, or simply making wrong decisions as a whole.
Creative entrepreneurs are particularly passionate about the work we do. Because it often comes from our hearts, we're keen on using our skills and talents to improve what we envision the world to be. But what if we're not sure what that looks like? What if you don't know why you do what you do?
I hate to break it to you, but being a creative entrepreneur without understanding your "why" statement is going to keep you both from doing your best work and getting the best customers.
If you truly want your ideal customer to connect with you and the story you have to tell about your brand, you need to have a basic understanding of why you do what you do. The basic process includes asking the right questions, writing down your thoughts and drafting a simple and clear "why" statement.
When you're in that place of self-doubt and fear, it can feel impossible to see through to the other side of it. It can be hard to understand that no one's going to find out you're a fake - because you're not.
As women business owners, it can be hard to "brag" about who we are and what we do for our customers. One could argue that the way we've been brought up in society has told us not to make a big deal or draw too much attention to ourselves.
So, when someone asks us what we do, how can we overcome that often staggering fear of self-promotion and confidently say, "yes, this is who I am!"
Raise your hand if this sounds familiar:
You pull out your phone and tap the bright Instagram icon with the goal of checking your notifications and seeing what's going on outside your own little bubble. You see you have three new followers, 11 new likes, and two comments.
Feeling pretty good about your updates, you respond to the comments and commence scrolling through the feed. As you scroll, perfectly edited photo after photo filter their way past your vision with hearts popping up momentarily as you double-tap each one.
20 minutes later, you blink and look up. You realize you haven't moved since you got your phone out of your pocket almost half an hour ago and you feel like shit.