Headlines can either captivate your audience and encourage them to keep reading, or bore them right off the bat and tell them your content isn’t worth their time. But if you’ve ever sat down to write one, you know how difficult it can be. Here are a few ways to craft a compelling headline.
Great website copy captures your audience’s attention and immediately tells them if you can solve their problem. When someone lands on your site, they’re looking to answer: Does what you have to offer solve their needs? If so, why should they buy it from or work with you? Your site must not only answer those questions but do so in a way that keeps their attention and truly creates a connection with them.
Your brand has a backstory, no matter where in the lifecycle it’s at. It’s that backstory that establishes the foundation for your brand story and tells your customer who you are and what you’re all about. Here’s how to write a captivating backstory that will provide the foundation for your brand and create a deeper connection with your audience.
The About page is one of the most important pages on any website. Believe it or not, your About page can make or break any potential relationship you may have with your audience. It's your biggest fan. It's your best salesperson. But it can only do its job if you have the right elements involved. Let's take a look at what those are.
Deciding to niche your creative business can be scary and anxiety-inducing. As you're going through the process, you may have thoughts running through your head such as, "you're limiting yourself," and "no one in this industry needs that." But, believe it or not, niching down is actually a great way to find more clients and grow your business.
One woman, an investment consultant, explained she was completely out of ideas. She knew her biz like the back of her hand, but even the idea of marketing herself exhausted her.
"The one thing I don't know how to sell is myself," she explained to the group of women surrounding her. Everyone nodded in agreement.
She's not the only one. I've found many of the women I've talked to are overwhelmed with the idea of marketing themselves. With so many options - and more coming out seemingly every day - it's difficult not to feel exasperated.
As powerful and amazing as social media can be, there's one primary issue it presents. Instagram, and platforms like it, takes away the context of the situation and offers an impossibly perfect perspective on others' lives.
As the pressure to present yourself in the best light grows with the number of followers, how can you be sure to stay true to yourself on a platform that values perfection?