Brand Storytelling Guide

Creating a Brand Personality Your Customers Resonate With

Creating a Brand Personality Your Customers Resonate With

Having a brand without personality is like finding a shell on the beach. Sure, it's beautiful and you might want to look at it for a while - maybe even take it home - but, there's no living, breathing thing inside of it. Compare that to the experience of finding a shell with a hermit crab living inside of it, and suddenly you have a completely different experience.

As a business owner, you have all the power in deciding what your brand's personality looks like. While it can seem like an overwhelming responsibility at first, with the right strategy and tools in hand, it can turn into an exciting opportunity.

Discovering Your "Why" As a Creative Entrepreneur

Discovering Your "Why" As a Creative Entrepreneur

Creative entrepreneurs are particularly passionate about the work we do. Because it often comes from our hearts, we're keen on using our skills and talents to improve what we envision the world to be. But what if we're not sure what that looks like? What if you don't know why you do what you do?

I hate to break it to you, but being a creative entrepreneur without understanding your "why" statement is going to keep you both from doing your best work and getting the best customers.

If you truly want your ideal customer to connect with you and the story you have to tell about your brand, you need to have a basic understanding of why you do what you do. The basic process includes asking the right questions, writing down your thoughts and drafting a simple and clear "why" statement.

Using the Power of Story to Stand Out

Using the Power of Story to Stand Out

Before I started my freelance marketing and branding business, I knew I wanted to start something.

There was a period of time in high school when people would ask me, "what do you want to do with your life?" and I would answer with, "be a CEO." Their faces would light up and they would follow up with, "oh, how incredible! Of what company?"

I would shrug, "I don't know, I just want to be a boss." 

Since then, I've come up with more business ideas than I can keep track of. For each and every one of my many ideas, one thought always came to me: "What makes this idea so different from all the other companies out there doing exactly the same thing?"