Copywriting

Suck at Selling? 7 Tips to Grow Your Confidence and Make The Sale

Suck at Selling? 7 Tips to Grow Your Confidence and Make The Sale

As a female entrepreneur, one of the many hats you wear is that of a saleswoman. But if you don’t have a background in it or struggle with the concept of selling without seeming like a slimy used-car salesman, then it’s one hat you don’t enjoy wearing. Grow your confidence and close more sales with these 7 tips written for those who suck at selling.

Blogging for Your Biz or Updating Your Copy? 7 Rules for Writing for the Web

Blogging for Your Biz or Updating Your Copy? 7 Rules for Writing for the Web

You may think you’re a good writer - but believe it or not, writing for the web is a whole different beast than writing for print. Whether you’re keeping up with your business blog or updating the copy on your website, toss out those lessons from English class and keep these 7 rules in mind.

How to Write Website Copy That Sells (Without Being Pushy)

How to Write Website Copy That Sells (Without Being Pushy)

Great website copy captures your audience’s attention and immediately tells them if you can solve their problem. When someone lands on your site, they’re looking to answer: Does what you have to offer solve their needs? If so, why should they buy it from or work with you? Your site must not only answer those questions but do so in a way that keeps their attention and truly creates a connection with them.

How to Write a Captivating Backstory

How to Write a Captivating Backstory

Your brand has a backstory, no matter where in the lifecycle it’s at. It’s that backstory that establishes the foundation for your brand story and tells your customer who you are and what you’re all about. Here’s how to write a captivating backstory that will provide the foundation for your brand and create a deeper connection with your audience.