Hello, beautiful! Are you ready to tell your story?
My name is Ashley Hoffman and my mission is to help creative women-owned businesses find their voice, tell their story, and connect with their customers through content marketing and copywriting.
So, what does that actually mean? Well, from a super functional point of view, it means I write the words that don't come so easy to you. If you're thinking, "I'm not a writer, I'd rather spend my time doing the work I'm good at," then I'm your go-to gal.
Because writing is my thing, it doesn't have to be yours. Imagine all the things you could be doing instead of spending hours staring at a blank screen and a blinking cursor trying to come up with the right words to say!
I started reading at an early age. As soon as I was old enough to do so, I was always carrying a book around, sitting in a corner and escaping into the world within the words every chance I got.
When I was about 13 years old, I would write stories in class all the time. Then, when I got home, I'd write poetry. I actually wrote my first short story in 8th grade. From then on, I knew I wanted to be a writer.
My career path, on the other hand, wasn't always so clear to me. I had it stuck in my head early on I could never make money just writing, so I had to figure something else out. I changed my degree a number of times in college - switching from Journalism to Film to Fashion Marketing - before finally graduating with a Bachelors of Arts Degree in Fashion Marketing.
Before graduating, I took a storytelling class where every week our assignment was to write a one-page story with very tight constraints. It was my favorite class by far and I was so good at it that one day, my professor pulled me aside and said, "I think you should seriously consider a career in this - you have talent."
That's when it all became clear to me: great marketing is successful storytelling.
I worked for a few years as a marketing manager for a couple of different companies and what always attracted me the most was being able to write content and watch how it actually worked to help grow the business.
After a while, I grew restless. I grew up in a family of entrepreneurs and I always knew I wanted to start my own business someday. In June 2018, that day finally came. I put in my notice at my day job and launched my business full time in July 2018.
What keeps me going is knowing this is exactly what I'm supposed to be doing. I remember why I got into this in the first place - to help empower creative women to tell their story, build their brand, and do what they love.
to create a world where female creative entrepreneurs can thrive at the same level as their male peers and feel empowered to use their stories to build brands that will improve the standard of living according to the standards of each culture.
The only sure thing you can count on is yourself. Self-reliance gives you the control to make your own life and tell your own story; no one else’s.
Leaders, by nature, are ambitious. Ambition is the root of all actions and is the primary source of energy that will get us from where we are to where we want to be in life.
It’s the people around you who will provide the opportunities, connections, and collaboration to be successful. A thriving community will not only build you up, but also support you when you fall.
Without creativity, there would be nothing in this world. Everything has been created by someone, and everyone is inherently creative. Those who have made creativity their business must nurture and protect it.
Businesses and brands who act without integrity will not last much longer throughout upcoming generations. Honest business practices and authentic interactions are key to building lasting relationships and a thriving community.
This is our reason for getting up every morning, putting on our big girl pants, and doing what we do. Finding meaningful work will not only leave you feeling satisfied but will also leave a lasting impression on those affected by it.
I'm HubSpot certified in:
- Inbound Marketing
- Inbound Sales
- Email Marketing
- Content Marketing
I'm also certified in Google AdWords and working on my certification for Google Analytics.
Marketing & sales materials
things i like
"Jump" by Van Halen
Favorite TV Show(s)
Mad Men, Game of Thrones, Handmaid's Tale